Going mobile launch
In 2024, Going launched a mobile app helping users take more vacations. I was the copywriter on both the mobile app UX and marketing campaign.
Creative Director: Kim Fred
Designers: Nicole Ransom, Olivia Malone, Rachel Smith, Tika Appaiah
Animation: Tigran Manukyan
In the first ten days, the Going mobile app had over 20k pre-orders, nearly 60k downloads, broke the top 10 travel apps, and top 100 apps on the iOS app store.
Here’s what I did:
Collaborated with the product team to infuse the Going brand voice into the app experience
Wrote the script for our vision video
Wrote a 360-degree rollout campaign, including pre-order and launch
