"I'm so impressed with the incredibly thoughtful, smart, and high-quality final deliverable of the Ellipsis Health Study.”
— Leslie Witt, Chief Product and Design Officer
I carried this idea from concept to development — integrating emerging voice technology to capture the stress levels of Headspace members. As a lead copywriter, I presented to C-suite stakeholders, helped surface the study among 15,000 members, and continued to develop testing for this beta feature.
Art Direction: Nicole Ransom, Lauren Allik
UX Design: Regina L’ao, Grant Nicol
Copy: Kylie Ruffino, Crystal Small
What does your mind feel like today?
In our final test, we designed a full end-to-end experience to see how our members respond to understanding more about their stress. Associating the voice technology with self-reflection helps establish new behaviors within the app.
The experience
Not only is self-reflection a powerful tool in mindfulness, but this technology can help us determine a member’s level of stress based on answering a few clinically-backed questions.
Understanding how stress flows
From a rushing river to a quiet stream, writing about high, medium, and low stress through the metaphor of moving water allows us to positively impact a member’s state of change. One limitation of our experiment was that we couldn’t give each stress result an individual content recommendation, so we creatively used the copy to reframe the exercises based on their needs.
Stress care is self-care
By now, members have come back again and answered three new questions. I wanted their experience to feel deeper. So, their second check-in is about building self-compassion. Whether or not a member’s results changed, they are adding skills to their tool kit in caring for their wellbeing.
No matter how the river flows
For their last check-in, I wanted to leave members with their deepest takeaway: acceptance. In working with our behavioral scientist, we knew the most important thing for members dealing with stress is to build their resiliency.
How far we’ve come
Our first test was a stress study to determine if members preferred to take a voice reflection or stick to traditional GAD-7 and PSS forms.
